Great Food


May 20, 2008: 11:26 am: adminGreat Food

More practical musings - hints and tips on making strawberry jam.
Sunshine for the rest of the year

So I’m preparing strawberries for jam, the third evening this week. It is the most productive week of the year as far as our strawberries are concerned. The best are already sold, fresh in punnets and the seconds, some with scarcely a blemish, others hideously deformed but still flavoursome, are piled in heaps waiting to be hulled, halved, weighed and jammed.

Just taking part in this process, I feel a bond back through the centuries with all the women, who preserved, jammed, pickled, prolonging the goodness and abundance of the seasonal produce to last the whole year through. In the days before fridges, freezers, supermarkets, intercontinental fast transport, each household would have relied on itself to survive the winter without diseases caused by vitamin deficiency and lack of sunshine. Making jam wasn’t just a luxury sweet, it was a way of preserving the summer sunshine a little longer, of giving your children some vitamins to keep them strong, when the only things growing in the garden were cabbage or Brussels sprouts! I wonder if those children ate them without fuss? Your preserves would have been eked out to last until spring brought new fresh growth with it.

Our jam supplies usually just last through until the next strawberry season. I’m generous to start with, giving it away as presents to friends, selling it at the market for our school, then, strawberry season over, I count the jars and begin to get more parsimonious. After all bought jam is now unheard of in the family, I’m the only one who eats marmalade, which fills the winter jam gap, so the strawberry and apricot jam has got to last, come what may.

My strawberry jam recipe for success? ( and please note that this is just how I make it… I’m not an expert and don’t even have a jam thermometer, but I guess they didn’t in the old days either. These are just hints and tips gathered from making my own mistakes and from the advice of my sister-in-law.)

Extremely simple ingredients, but results vary wildly from the runny (running right off your toast runny) to the thick (spoon stands up in it) for no apparent reason - well the length of time cooking together with the amount of pectin are the reasons but you can’t always tell about the pectin in advance. Strawberries are very low in pectin, which is what makes jam set and the riper they are the less there is. If they are wet that also dilutes the pectin (let them dry on kitchen towel or a dishcloth before preparing). So something needs to be added. I usually add lemon juice, which doesn’t affect the flavour, you can also buy pectin in packets. The more lemon juice you use , the more likely it is to set firm - I like mine a bit runny, so tend to juggle the lemon juice a bit.

1 kg prepared strawberries
750g sugar
25ml-50ml lemon juice or more if it doesn’t set!

Use a large thick based pan. The strawberries should only come to about half way up or they will boil merrily over, coating your stove with sticky foam. Let the strawberries soak with the sugar overnight. This brings out the juice and keeps the fruit firmer so it doesn’t dissolve into a mush when cooked. Bring slowly to the boil, stirring occasionally to make sure the sugar dissolves before it boils. Then add the lemon juice. Boil at a moderate pace, without stirring, for at least half an hour before testing.

The main thing is to keep your jam under observation after the first half hour of boiling and sniff( to make sure it’s not burning on the bottom of the pan), test every 5 minutes with a drop on a cold plate. Let it cool for a couple of minutes. If it starts feeling syrupy and makes a string to your finger when you dip it, then that’s a good runny, syrupy jam. If a skin forms and wrinkles when you push your finger through the drop of jam then it’s a firmer set. If after an hour it still doesn’t get to either of those stages you might have to add more lemon juice and boil it up again for another twenty minutes or so then start testing all over again. You can tell if it is getting there as the bubbles start looking more syrupy, a slower rolling boil.

Have your jars ready. 1kg of fruit makes about three medium sized jars. I usually sterilise mine by pouring boiling water into clean, dry jars up to the top (they must be dry though, if there are drops of cold water in they can crack). Then when the jam is ready, pour out the hot water and ladle in the jam, right to the top, put on a circle of either waxed or baking paper and then the lid. Tighten the lid now while it’s hot for a good seal. The spills of jam are easier to wipe off while it’s still hot too, hold with a cloth though, hot is really HOT!

If all this is sounding a bit laborious, you can always try waiting for the apricot season. Apricots are far less temperamental, have plenty of pectin and set more easily…. But hey.. strawberries are worth the effort and it’s mainly patience you need, not technique. There is a huge satisfaction from seeing the jars lined up on the shelf, to see you through the winter. Good luck!

Copyright Kit Heathcock

Sometime flower photographer, keen observer of the resonances of life and fulltime mother. Born in the UK but now living on a farm in the southern hemisphere. Contributor to the creation and maintenance of A Flower Gallery.com one of the homes of chakra flower art.

May 1, 2008: 2:40 am: adminGreat Food

Buying food can be downright depressing. Personally, I love to shop for food, but in the past my experience was often ruined by the total of the bill when I reached the checkout. By learning a few simple rules to follow, I no longer frown when I fork out my money. Instead I smile, because I know that I have bought enough food to keep my family well-fed without spending a lot of money. Here are some ways you can save money too.

1. Make a list. It’s so simple, but it’s so important. Writing a list helps you identify and buy only those items you really need. Now, stick to it. Don’t even look at anything that’s not on that list.

2. Write out a meal plan. Think about the cost of each meal and try to include more low-cost meals. Try to think of ways that ingredients or left overs from one meal can be used in another meal.

3. Don’t go hungry. Go straight after lunch or dinner. If you shop when you’re hungry, you’ll be more likely to pick up impulse products. Everything look’s good when you’re hungry. Or you might feel the need to stop somewhere afterwards for a little snack.

4. Leave the children at home. Children have a tendency to ask for things. And when their irritable, and you’re frustrated, and you’re in a supermarket attracting disapproving stares, you’re more likely to give in. Save yourself the hassle and go by yourself. However, when the children are a little older, take them along every so often to teach them good budgeting techniques.

5. Treat specials with caution. Never buy something just because it’s on special. You might end up spending more than you usually do because you’re buying a more expensive brand. You could also buy items that you would never normally use.

6. Stock up. However when products that you normally buy and frequently use are on special, stock up. Work out how much of the product you would usually use before the expiration date. Buy accordingly, in keeping with your budget.

Liz Palmer writes ebooks for families. You can find her ebook Feed your Family Frugally at http://www.knowledge-download.com/lizpalmer002 and Over 61 ways to reuse Christmas items at http://www.knowledge-download.com/lizpalmer001

April 27, 2008: 9:41 am: adminGreat Food

Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.

Most website hosting services offer a stats package that you can study. If you’re not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don’t have access to website statistics get a package that can help you in this area. Do not get a counter that simply shows how many visitors you’ve had. You’ll be missing out on vital information that can help strengthen weaknesses in your site.

A good website hosting service offers traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.

Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.

Basically, two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites. “SuperStats” is another recommended traffic logging service.

These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.

Log analysis packages are typically expensive to buy and complex to set up. Apart from commercial packages there are also some free log analysis packages available, such as Analog.

A good traffic logging service would provide statistics pertaining to the following:

1 How many people visit your site?
2 Where are they from?
3 How are visitors finding your site?
4 What traffic is coming from search engines, links from other sites, and other sources?
5 What keyword search phrases are they using to find your site?
6 What pages are frequented the most - what information are visitors most interested in?
7 How do visitors navigate within your web site?

Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment.

The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor’s browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website.

The statistic that is probably the most important for a website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you’re not getting 2 page views per visitor then you should consider upgrading your site’s content so your visitors will stay around longer.

If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold.
Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors’ category if they visit again. This is a good way to track new visitors to your website.

Page views are a good indication of how “sticky” your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.

Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn’t be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember- this data is available for a reason. It’s up to you to use it.

Alden Smith is an award winning author who is the webmaster of www.allthebestrecipes.com. Visit his website for a free 660 page cookbook of Secret Famous Recipes. Free articles, recipes, and cooking tips are available on his site.