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This type of marketing is a lot like a consignment shop. Your website promotes merchandise for this, you will receive a percentage from each purchase. There’s less work, fewer operating costs, it works 24/7, and it’s simple to master.

The first step you have to take is to make a choice as to just what area most suits your interests. To get this out of the way, find out solutions to problems a certain customer profile is looking for, and find out a solution. A good way of achieving this easily is to find unique sets of narrow keywords; there are less internet searches for these generally, nevertheless they will convert far more. If you want to look for these important keywords, you should use Micro Niche Finder. The results gathered by this computer program or similar programs or services compiles a list of related words and phrases providing worthwhile targets to get a head-start in the rankings on an web based search engine. Micro Niche Finder will also calculate how many searches each word or phrase gets, the exact number of competing sites, and inforamtion on the competition as well. Lastly, the information generated can help identify appropriate domains, help you put together your site, and also point out the best sales opportunities.

Constructing a web site is the next step; yet there are still crucial tasks to complete. You will want to fine-tune your website to better your performance on the search engines. Applications such as SEO Elite can make this less complicated. Competing websites are examined by the software package which then offers advice on improving search results.

With applications such as SEO Elite, info generated from the program suggests where to get links, the most lucrative keywords, and even information on how to upload articles. Briefly, the data created are the same kind of advice you might receive if you consult an experienced SEO professional.

When you have discovered what target market you want to sell in, have your product advertisements, and your website is completed, it is time to get your website up in the search results. You will pick up steady payments and question why you did not try this form of marketing before!

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Do you resent getting spam email and junk faxes as much as you used to resent telemarketing solicitations during your dinnertime? If you feel that strongly about it, it’s a safe bet that the majority of your clients and prospects fell the same way. Your challenge is to create informative “touches” that will help open the door to your new customers and not fuel this resentment.

If frequent, informative messages are effective in building more business, how do you actually get your customers and prospects to read them? There are 5 basic steps to achieve success.

1. Find out who the correct person is in the organization for your specific services or products. Do not ever send anything to “Whom it may concern” or “Manager” or “Business owner” or any other generic title. For email, this usually means the info@ or sales@ or other generic addresses are sure to be deleted before they find the correct person. You must take the time to get a good list with the appropriate person named. Or, make the phone calls yourself to confirm the name of the person (with correct spelling) whom you want to contact. While you are making the call, ask for their email address and permission to send the email as well. They will be impressed that you asked before sending.

2. Mail an initial contact piece via direct mail. This may be a letter, a postcard, or some other piece of personally addressed mail. But here the message is critical. Do not say, “I would like to introduce………” This approach is self-serving and BORING. It will go directly into the recycling box. Always make every piece of mail something that can directly benefit the person reading it. This is not an easy task, but it will pay off handsomely when you accomplish it.

3. Mail a second contact piece. Perhaps a copy if an article that you thought they would find helpful (of course, it would be fantastic if you wrote it). Or your newsletter with an appropriate passage highlighted for them. Make it something unique and personally geared towards their business.

4. Call them personally. You may be surprised and get through to them directly. Be prepared to mention the items you recently sent and then go directly into the reason for your call and state the benefit for them. For example: “I recently sent you an article I thought you might find helpful and today I’m calling you because _____ (fill in the blank with the benefit). If you get their voice mail, you can leave a similar message and if the benefit is real, they will return your call.

5. Stay in touch with them through consistent, varied, beneficial messages. This is a great time to occasionally use email. But do not overdo it. Only use these for time-sensitive issues or other unique offers. Otherwise you run the risk of alienating your contact by sending seemingly repetitive, inappropriate emails.

Once you have built a level of trust and have developed a reputation for giving valuable advice to your prospects and clients, they will welcome your contact and look forward to your calls, letters and newsletters. This is the point when your business will begin to snowball. Soon, they will be calling you for help, and your consistent contacts will pay off nicely.

Gloria Berthold is president of TargetGov at Marketing Outsource Associates, Inc. and an expert in business development in the corporate and government business arenas. She is a dynamic speaker and book author and very adept at negotiating the government contracting maze. Visit http://www.targetgov.com for more information.